A Little About Me
My superpower is bringing distant and dissonant teams around a common mission.
I'm Jenica, a product manager, UX designer, and problem solver. I love working cooperatively in fast-growing, quick-paced environments to build mobile, desktop, and voice products that solve big problems and change how we use technology in our world. I have experience in B2C, Platform, and B2B SaaS products.
Case Studies
Mobile + Voice
For parents of infants and toddlers who want to help their babies sleep longer and more quickly, Lovebug is the AI-powered mobile app that gives parents just-in-time contextual tips to get more sleep for their children. Lovebug was called "Hot & New" by Apple twice and featured in Apple's Developer Spotlight.
SDK + APIs
For developers who want to securely connect content across their business apps REST and GraphQL APIs, the Box workflow platform enabled developers to assign end users tasks, launch if-this-than-that automations, and build their own document workflow within their applications.
Web + Mobile + Desktop + APIs
For individuals and teams - within an organization and beyond, Box Tasks & Notifications help workers exchange ideas and do their best work on the files they use everyday. Tasks and Notifications are available on mobile, desktop or the cloud.
Web + Mobile + Partner Integrations + APIs
For departments and IT, Box Relay gives users a no-code way to automate their enterprise workflows in the Content Cloud. Users get started quickly with pre-built departmental workflow templates and custom-configured templates, or can create their own custom workflows.
My Product Specialty is Zero to One
I have broad product development and design experience. Still, my specialty is in zero-to-one product development after owning the product discovery process for four zero-to-one product lines. I have run quantitative and qualitative research projects to dive deep into our users' problems and assess our product solution against their pain points. I use those insights to know how to scope features as small as possible, ship them early, and manage beta programs to use our users' feedback and activity data to improve the product iteratively to get to product market fit, growth, and optimization.
Ideation
Scoping and refining concept.
Examples:
Box Tasks Ideation
Lovebug Problem Discovery
Prototype & Design
Producing an initial mockup
Examples:
Lovebug Rest Score & Schedule
Box Workflow Platform
Validation
Validating & testing strategy.
Examples:
Box Relay Design Partners
Lovebug Voice
Build
Planning & deployment.
Examples:
Box Tasks Story Mapping
My Remote Agile Process
Market Introduction
Launching to initial customers.
Examples:
Box Relay - Launching an add-on product SKU at BoxWorks
Growth
New features for viral expansion.
Examples:
Relay Workflow Templates
Relay Conditional Routing & Event Triggers
Optimization
Preventing drop off in key flows.
Examples:
Lovebug First Time User Experience
Notifications Cross Modality
Decline
Pleasant end-of-life experiences.
Examples:
Box Tasks Platform EOL
Migrating Tasks v1 to v2
Setting a Vision
My superpower is bringing distant and dissonant teams around a common mission. I believe the best way to do that is to communicate a compelling (and measurable) vision while giving teams the practical steps of how we achieve that vision. When "what" we build ties into that vision, we all feel more motivated to help each other, eliminate roadblocks, and can prioritize effectively.
My Metrics Approach
I believe there are two ways to apply metrics to your product suite: 1) How your product suite is valued ("Value Metrics") and 2) How your product suite is functioning ("Functional Metrics").
Value Metrics
Value metrics are Key Performance Indicators ("KPIs") that signal that the company and your customers value your product suite. For the company, this might be revenue, Net Promotor Score, active user counts, or engagement metrics and signals that your product is contributing to the company's bottom line. Depending on how these metrics trend, it helps product leadership re-evaluate the investment a company should make into your product area.
Functional Metrics
Functional Metrics are KPIs that the design, product, and engineering teams use to evaluate the usability of their product. To define these, the team should map the critical use cases and related product flows to create a user funnel. From there, you can see where users drop out of the flow and use that to prioritize a roadmap to make the product more usable.
Personally
I live in Denver, CO with my puppy, Ernie, and split my time between there and San Francisco, CA. In my free time, I am fairly active and like to go on long bike rides, play tennis or pickleball, and you can find me de-stressing by playing the guitar. I nerd out over home automation and bio hacking.
